Vanessa’s World
A Concept Car for Cadillac in the Physical World and Metaverse
MEET THE TEAM
Alexia Shannon Wibisono
shannonwiwi@gmail.com
Sophia Yen
sophiayendesign@gmail.com
Tanner Pelkey
tanner.pelkey@gmail.com
Madison Zuch
marooncat18@gmail.com
BRIEF
Create a concept car for Cadillac in the “phygital” world and create an in-person exhibition stand at Pebble Beach
USER PERSONA
Behavior:
Unconventional, avant-garde lifestyle
Loves creating new trends
Always challenges the status quo
Strong interest in art and culture
Embraces globalization
Vanessa
Description:
Single
Lives in Pacific Height, San Fransisco
Owns a company
STORY
1. Vanessa enters her world of inspiration
2. Faced with the physical world that she can feel and touch
3. Immersing herself with creativity
4. Where in the meta world everything is the abstracted version of the physical reality
5. She left the space feeling inspired
PHYSICAL CMF
Exterior Color Palette 01
Midnight Shadow Red
Interior Color Palette 02
Bay Moonlight
BUILD BOOK
We’re using TPU for the IP for the rigidity and heat resistance, synthetic suede for the seat for comfort and a luxurious feel.
We look at the hard materials, the IP will be TPO, to give a premium look, and also to resist drying and cracking from exposure of sunlight. The back side of the seat, B3, will be made out of MIC for the heat and cooling system inside the chair.
For Bay Moonlight interior we want to use Heritage Red as the hero color, and khaki brown as the secondary. For the exterior color, the primary color will be Snapdragon, with accents of night and silver.
CMF APPLICATION
METAVERSE CMF
Exterior Color Palette 02
Engaging Blue
Interior Color Palette 02
Hamptons Escape
THE PEBBLE BEACH EXPERIENCE
1. When Vanessa arrives at the Cadillac space at Pebble Beach, she receives a pair of glasses at the entrance
2. She then enters the hallway to her world
3. When she touches and feels the textures hanging on the wall, they will be showcased on the display (on the left).
4. She then turns around and moves to the lounge area
5. She puts her glasses on, and gets ready to experience her world in the metaverse
6. She sits in the lounge. The turntable table in front of her displays her selected materials around the edge for her to touch and interact with. When she selects a few materials, a hologram lights up in the middle of the turntable
7. Based on her selection, the combination will change and can also show in different forms. The generated hologram is a unique material that is exclusive to the metaverse
8. After she experiences the meta-material holograms, she walks to the next area where she can view the exterior selections
9. When she sits down, she’s able to view the exterior colors in a waterfall effect. She first view Engaging Blue as the meta exterior color
By the end of her experience, the exterior turns into Midnight Shadow Red which means she’s back to her physical reality
10. She left the space feeling inspired
VIEW PRESENTATION
On 12 August 2022, we presented our work in front of professionals and our families.