Hermes Smartwatch — shannon's portfolio

Convenience is Evolving!

COVID-19 created the work-from-home luxury that is still happening to this day, which also increased people’s awareness of health & fitness for the connected system. Adaptation is the key to navigating the impacts of the pandemic. This adaptation was a necessity related to various aspects of daily life, such as how we worked out to stay fit and healthy. These reasons drive market growth for more technological development, especially in the wearable industry.

Technology: with the presence of many different smartphones in the market, people demand the next level of convenience various IT accessories, including wearable devices or smartwatches. The global smartwatch market size is expected to reach USD 71,565.3 million by 2030, registering a CAGR of 8.2%

Source:

https://www.globenewswire.com/en/news-release/2022/12/09/2570896/28124/en/Smartwatch-Market-Size-Share-Trends-Analysis-Report-2022-2030-with-Competitive-Analysis-of-Apple-Fit-Bit-Fossil-Garmin-Huawei-Technologies-Huami-Lenovo-LG-Electronics-Noise-Samsung.html

Fashion-Focused Smartwatch

Fashion-focused smartwatches will appeal to a new segment of consumers who love high-end functional products that serve as a status symbols. They will allow the wearer to stand out of the crowd and become anti-mainstream with more connected and customizable luxury timepieces.

Grand Opulence Colorways

Opulent Escape

Grand Opulence

Target Consumer

I see opportunities for Hermes

High-end luxury brand with consumer needs for convenience and technological development, what if Hermes launched their own smartwatch and create a new set of consumers?

Design Process

CMF Moodboard

Grand Opulence

Gilded Charm

Elite Serenity

Final Design

Name: Vivian Lee

Occupation: Business major student

Hobby: at-home workout, shopping, social media, vacation

Calm spirit
Prefer neutral colors
Luxurious lifestyle

The Grand Opulence are people with inherited money or people usually call them “old money” with an aesthetic of quiet luxury, a style which is simple and quiet elegance. Quiet luxury tends to stay away from synthetic material, logos, or prints.

Because of post-pandemic inflation, buying your own house has become unachievable for Gen-Zs. This drives the infatuation from Gen-Zs of the extortionate wealth feels of Grand Opulence.