Dopamine Brights
CMF Innovation for FLY Collection
MEET THE TEAM
Alexia Shannon Wibisono
shannonwiwi@gmail.com
Sophia Yen
sophiayendesign@gmail.com
BRIEF
Explore the contrast between digital and physical palettes, the super and the human, how can we apply that to footwear?
What is the future expression of FLY?
How do we separate ourselves in a crowded market space and bring a unique POV?
CURRENT TREND
SANTA BARBARA 2022
Contrasting Patterns
See-Through Textures
Holographic Material
TREND FORECAST
SANTA BARBARA 2024
USER PERSONA
Ashley Dawson in 2024
Masters’ degree in nutritional science at USC
Boost of Energy
Elevating Mood
Sportive Mesh
Loves outdoors, social activities with friends, and marathon runs
A YouTuber, she loves to share her daily routine
Lives a healthy lifestyle, works out a lot, and make her own food
INSIGHTS AND MATERIAL INNOVATIONS
Feet feel humid after long runs
Content Creator and Trendsetter
Powerburst Purple
“A pair of clean shoes for every run makes you run faster.”
-Ashley Dawson
Thermo-regulated fabric
Lenticular effect
Energized Orange
MATERIAL APPLICATION
Self-cleaning finish
MATERIAL TECH PACK
FUTURE OF FLY COLOR PALETTE
SS24: DOPAMINE BRIGHTS
Flight Blue
Endorphin Yellow
Sprint Pink
Thermo and Nanotech Application
Lenticular Effect Application
COLOR OPTIONS
Mach Line | Women Collection | SS24
Sun-Kissed Sprint
Endorphin Yellow/ Energized Orange/ Sprint Pink/ Powerburst Purple
Spirited Streak
Sprint Pink / Endorphin Yellow / Powerburst Purple/ Flight Blue
Steady Stride
Powerburst Purple / Sprint Pink / Flight Blue/ Energized Orange
FUTURE OF FLY:
SS24: DOPAMINE BRIGHTS
Sun-Kissed Sprint
Spirited Streak
Steady Stride
DIGITAL MATERIAL TRAY
Lenticular Fabric
EVA Foam
3D-Knitted Fabric
MATERIAL EXPERIMENTS
Beauty of Showing Raw Materials
Textureal Appearance
Digital Fantasy
Thermo-regulated fabric:
Lenticular Effect:
BRINGING INTO LIFE
vIEW PRESENTATION
On 12 August 2022, we presented our work in front of professionals and our families.
Thermo-Regulated Fabric